Content Marketing & SEO

Your next customer is already searching

The question is whether they find you, or your competitor.

Make your website work for your business

I build content systems for SEO and AI search (answer engine optimization, generative engine optimization, website AI optimization), so your site gets found, understood, and converts.

Use-case, ICP, product, and comparison pages. Blogs. Email sequences. Founder-led content.

Laptop showing buyer intent content on screen in a cafe workspace

Built around buyers' intents

Content that answers what buyers search for and compounds into authority over time.

What that looks like:

SEO content strategy and keyword research
ICP, industry, use-case, feature, integration, and comparison pages
Blog articles and topic clusters
Landing pages and website copy optimization
Email sequences, newsletters, and lead nurturing
Content refreshes, internal linking, and conversion improvements
Analytics, reporting, and content performance reviews

Buyer intent map

Pages matched to search demand

What you get

A content strategy

I map audience, offer, search demand, competitors, and your funnel, then deliver a plan tied to traffic, demos, signups, or conversion.

High-intent website pages

Your homepage can't do all the selling. I build pages for each buyer: use cases, industries, integrations, and ICP-specific landing pages.

SEO content

Briefs, articles, refreshes, internal linking, technical fixes, and topic clusters, built to move readers toward product pages, email capture, or demos.

Content repurposing and distribution

One article becomes LinkedIn posts, threads, newsletter sections, and sales material. More output from research you already have.

See my social media management service

Reporting

Search Console, Analytics, email, and conversion data. What's growing, what converts, and what to cut.

Market report dashboard on a tablet with charts and metrics

Book an intro call

Plans

I operate your website like a growth asset, not a brochure. We build the pages buyers search for, improve the pages they already visit, and use performance data to decide what ships next.

Foundation

€2,000/mo

€1,500/mo

For teams whose site currently does nothing useful.

Initial site, search, conversion, and competitor review
Search, AEO, and content opportunity map, updated monthly
Content architecture and priority roadmap
Up to 8 priority content assets per month, including refreshes and monitoring. Articles, ICP, industry, integration, feature, alternatives, and use-case pages
Technical/on-page SEO cleanup
Analytics and Search Console setup or review
Performance-led content optimization
Weekly async review

This is not "light content." It is the setup phase.

Main offer

Demand Engine

€3,000/mo

€2,500/mo

Go from "we have a homepage and a few generic blogs" to "we own dozens of assets capturing the conversations" within a quarter.

Initial site, search, conversion, and competitor review
Search, AEO, and content opportunity map, updated monthly
Content architecture and priority roadmap
Community listening to find the actual questions and wording your ICP uses (Listen, Classify, Validate, Publish)
Up to 20 priority content assets per month, including refreshes and monitoring. Articles, ICP, industry, integration, feature, alternatives, and use-case pages
Up to 3 landing pages for campaigns or launches
Technical/on-page SEO cleanup
Analytics and Search Console setup or review
Performance-led content optimization
Weekly async review
Newsletter and social repurposing from priority content
One active website workspace included

Most teams start here

Growth

€7,000/mo

€5,000/mo

For funded teams, agencies, or companies with active demand generation.

Initial site, search, conversion, and competitor review
Search, AEO, and content opportunity map, updated monthly
Content architecture and priority roadmap
Community listening to find the actual questions and wording your ICP uses (Listen, Classify, Validate, Publish)
Up to 40 priority content assets per month, including refreshes and monitoring. Articles, ICP, industry, integration, feature, alternatives, and use-case pages
Up to 6 landing pages for campaigns or launches
Technical/on-page SEO cleanup
Visitor/account intent review and CRM routing support, if applicable
Sync signals into Attio or HubSpot
Analytics and Search Console setup or review
Weekly async review
Performance-led content optimization
Newsletter and social repurposing from priority content
Up to two active workspaces or brands

Every month, we identify pages gaining momentum, pages quietly losing traffic, keywords close to breaking through, and content competing against itself. Then we decide what to refresh, consolidate, build, or kill.

Add-ons

Initial Content and Demand Audit
Credited toward the first month of a retainer.
€750€500
Additional workspace/brand
€1,000/mo
Migration from WordPress/Webflow/Framer to custom build
Quoted separately
Multi-language content
30% premium

What a managed service could save you

You do not need to hire a copywriter, a SEO specialist, a designer, a developer, and a growth operator just to keep your website moving.

Estimated savings

€78,000

per year vs. in-house

In-house cost

€8,000

per month

€96,000 / yr

Start growing from

€2,000/mo

€1,500/mo

One operator, full content system.

Calculate your savings

Monthly content assets

Articles, use-case pages, comparison pages, landing pages, refreshes, and campaign assets per month.

20/ mo

440

Based on 4 hrs per asset, €70/hr blended rate, 20 hrs of planning, and €1,000 in tools.

Calculate your savings

Monthly content assets

Articles, use-case pages, comparison pages, landing pages, refreshes, and campaign assets per month.

20/ mo

440

Based on 4 hrs per asset, €70/hr blended rate, 20 hrs of planning, and €1,000 in tools.

Estimated in-house cost

€8,000

per month

€96,000 / year

Estimated savings

€78,000

per year vs. in-house

Before hiring, onboarding, managing specialists, or waiting weeks for a landing page.

Start growing from

€2,000/mo

€1,500/mo

One operator running content strategy, SEO and AEO research, page production, design direction, optimization, reporting, and ongoing experimentation.

Put your website to work

A typical monthly engagement

Every engagement is adapted to the team, but a typical content marketing setup can include:

Monthly content strategy and priority planning
Keyword, competitor, and topic research
4 to 6 high-intent website pages or landing pages
6 to 10 SEO articles, depending on depth and research needs
Editing and optimizing existing content, and monitoring internal linking
Newsletter content
Search, traffic, conversion, and content performance reporting
Weekly review calls with priorities for the next cycle

For teams with more ambitious output goals, I can also build the workflows, templates, AI systems, and editorial processes needed to keep production moving.

€750

€500

Initial Content & Demand Audit

Start with clarity, not a full commitment.

A structured audit of SEO performance, content gaps, keywords, technical issues, and quick wins, with a prioritized action plan. Credited toward the first month of a retainer.

Book an intro call