My journey

Not every Web3 career starts as a Discord mod. I've worn many hats — TEDx co-organizer, Web3 social lead, multi-client juggler, burned-out freelancer, AI builder.

And somehow, it all makes sense.

  • 2014

    China cracked my shell

    Fernando in Shanghai wearing an 'I love Shanghai' t-shirt

    I paused college and moved to Wuhan, China. The culture shock rewired my brain, pushed me to talk to people, and turned curiosity into a habit. That 6-month trip made me hungry for bigger things and better problems.

  • 2017

    Discovered my drive at TEDx

    TEDx team group photo on stage

    Volunteering at TEDx showed me what happens when smart, passionate people come together to build something bigger than themselves. I leveled up fast — going from volunteer to co-organizer in a year. Learning marketing, operations, branding, and how to manage chaos with heart for ideas worth spreading.

  • 2019

    Jumped into crypto

    Crypto conference lanyard and swag from World Digital Mining Summit

    What started as a freelance gig paid in Bitcoin became a four-year endeavor through Web3. At BeInCrypto, I grew from part-time poster to social content lead, managing workflows for 200+ posts a month across 6 platforms. Crypto Twitter, altcoin armies, video content — I saw it all.

  • 2023 / 2024

    Locked in

    Fernando holding his cat next to a Bitcoin-themed birthday cake

    I was laid off just days before moving to Europe, and I turned uncertainty into opportunity. I chased gigs, visas, and my future wife. I worked 3 jobs across time zones, learned how to prioritize as if my life depended on it, and finally landed a role that respected both my skills and my boundaries.

  • 2025

    Big clients, and a clearer mind

    Working from a rooftop terrace at sunset

    I joined one of the top crypto marketing agencies, building smart campaigns with smart people and supporting projects backed by millions in funding. I've also been experimenting with AI — automating marketing tasks, building tools for myself, and prototyping tools for Web3 marketers.

Want to work together?

Let's discuss how I can help your Web3 project reach its marketing goals.