My journey

I've handed briefs to the President of Mexico, co-organized TEDx events for 500 people and organically reached enough people to fill a mega city.

And somehow, it all makes sense.

  • 2014

    China cracked my shell

    Fernando in Shanghai wearing an 'I love Shanghai' t-shirt

    I was born in 1995, but I woke up in 2014 when I moved to China for 6 months. At only 18, the culture shock rewired my brain and made me hungry for bigger things.

  • 2017

    Discovered my drive at TEDx

    TEDx team group photo on stage

    When I got back I just wanted to do stuff. I joined a TEDx event, and this is where I learned what I was capable of. A year later, I was the second in charge, we organized a couple of events for 500+ people and became the largest TEDx event in Mexico by attendees.

  • 2019

    Presidential work

    Ornate gilded ceiling in a government building

    TEDx opened so many doors for me. I got a data analyst job at the President of Mexico's office, where I wrote finance briefs for the federal government, which were often cited by the President of Mexico.

  • 2019

    Jumped into crypto

    Crypto conference lanyard and swag from World Digital Mining Summit

    It all started as a part-time freelance gig, but I liked it so much and stayed 4 years. I grew from part-time poster to social content lead, managing workflows for 200+ posts a month across 6 platforms. I saw it all.

  • 2023 / 2024

    Locked in

    Fernando holding his cat next to a Bitcoin-themed birthday cake

    I was laid off just days before moving to Europe, and it was the best thing to ever happen to me. I chased gigs, visas, and my future wife. I worked 3 jobs across time zones, and learned how to prioritize as if my life depended on it.

  • 2025

    Big clients, and a clearer mind

    Working from a rooftop terrace at sunset

    I joined one of the top crypto marketing agencies, building big campaigns with smart people and supporting projects backed by millions in funding.

Want to work together?

Let's discuss how I can help your Web3 project reach its marketing goals.