DCF Accerodeck — specialists in commercial and industrial roofs and walls

B2B · Construction materials

DCF Accesorios

B2B Paid Acquisition Funnel

150/mo

Leads at peak

Up from ~20 per month

780

Meta leads in 2025

~$1 USD cost per lead

23%

Large-project leads

Projects above 500 m²

1,300

Newsletter subscribers

Up from ~400

The problem

DCF Accesorios is a traditional B2B construction materials business, but most of its growth depended heavily on referrals and direct outreach.

The company needed a digital acquisition system that could attract construction companies and project leads. It also needed to capture leads and keep potential buyers warm after the first contact.

DCF Accerodeck product catalog — fasteners, panels, and corrugated metal sheets

What I built

I rebuilt the company's digital funnel from the ground up.

That included a new catalog-style website with more than 100 products, basic SEO foundations, Google Ads, Meta lead campaigns, product video ads, creative direction, landing pages, lead forms, email sequences, newsletter operations, and reporting workflows.

The biggest unlock came from treating Meta as a serious acquisition channel, even for B2B.

At first, we ran mostly static image ads. Results were okay, but limited. Once we switched to simple vertical product videos using supplier footage and clear product angles, lead volume increased fast.

One key field asked for the project area size, which helped us differentiate between small buyers or serious construction projects. That gave us a much better read on lead quality.

Catalog websiteSEOGoogle AdsMeta lead adsProduct video adsLanding pagesEmail sequencesNewsletter opsReporting

DCF Accerodeck product catalog with search and category navigation — Website and catalog pages

Video ad example

We used footage provided by the suppliers or recorded our own at the warehouse.

Beehiiv welcome email sequence with open and click rates — Email sequence flow
Built on Beehiiv. Triggered after each lead landed on Meta.

Make.com workflow from Meta leads to Google Sheets, email, Beehiiv, and OpenAI — Email automation workflow and lead capture
Automation flow in Make. Saves lead data in a custom spreadsheet, emails the sales team, and onboards users to Beehiiv.

Results

The funnel moved from 20 leads per month to around 150 per month.

In 2025, Meta campaigns generated around 780 leads, with cost per lead stabilizing around $1 USD.

The lead segmentation analysis showed that 23% of leads came from large projects above 500 m². That was the big surprise.

The email side also grew. The newsletter went from around 400 subscribers to 1,300, giving the business a warmer audience for product education, industry updates, and follow-up campaigns.

20 → 150

Monthly leads

~$1

Cost per lead

23%

Large projects

Above 500 m²

400 → 1,300

Newsletter subscribers